City Newspaper Archives - 3/2007
MEDIA: The Toronto ad worked
Published on Mar 07, 2007
When I saw the first Toronto ad (published January 31), I thought, How absurd! However, I went to the website, reviewed the various cultural events, "bookmarked" the site, and will use it as a future reference. That's advertising. And it works. It did what it was intended to do --- made you look!
Laurie Ammering, Strong Street, Rochester
To see a report on the ad, which caused a bit of controversy in Toronto, click here.
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