Plans by the business development office in Parma, Italy, to convert Midtown Plaza into a high-end Italian-themed retail center have apparently died.
"There were some management changes in their government's offices and their direction changed," Carlos Carballada, Rochester's economic development commissioner, said last week. "Plus, I really think they were having difficulty lining up the retailers willing to make the investment."
Is anything else on the horizon for Midtown? "We're always looking," said Carballada.