MEDIA: D and C's circulation slides again
By Jeremy Moule on May. 6th, 2008
The numbers keep going down for the Democrat and Chronicle. | Compared to last year, the D and C's circulation is down 5.6 percent for its weekday editions. That's based on numbers submitted to the Audit Bureau of Circulation (ABC), which tracks circulation for some 550 daily newspapers across the country. 
The reports say weekday circulation at the D and C was 154,599 in 2007. This year, it's 145,913. | "We anticipated it and we remain out in front by developing new strategies," said company spokesman Tom Flynn in an e-mail to City Newspaper. | The Democrat and Chronicle is increasingly sinking resources into its websites, Flynn said, as well as its niche publications like Insider, Rochester magazine, Her, and ConXion | Since 2005, the Democrat and Chronicle's weekday circulation has dropped 11.6 percent from 165,221. | Sunday numbers have fared only slightly better. Since last year, circulation has dropped 4.7 percent, from 209,427 to 199,533. Since 2003, when the paper had a Sunday circulation of 232,688, the figure has dropped 14.2 percent. | Among the reasons for the declines, Flynn said: a decreasing population, fewer copies given out through Newspapers in Education, the elimination of discounts, and online growth.
The reports say weekday circulation at the D and C was 154,599 in 2007. This year, it's 145,913. | "We anticipated it and we remain out in front by developing new strategies," said company spokesman Tom Flynn in an e-mail to City Newspaper. | The Democrat and Chronicle is increasingly sinking resources into its websites, Flynn said, as well as its niche publications like Insider, Rochester magazine, Her, and ConXion | Since 2005, the Democrat and Chronicle's weekday circulation has dropped 11.6 percent from 165,221. | Sunday numbers have fared only slightly better. Since last year, circulation has dropped 4.7 percent, from 209,427 to 199,533. Since 2003, when the paper had a Sunday circulation of 232,688, the figure has dropped 14.2 percent. | Among the reasons for the declines, Flynn said: a decreasing population, fewer copies given out through Newspapers in Education, the elimination of discounts, and online growth. 
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Ismael on May 7th, 2008
I'd like to see the webtrends stats for their website. One of the most awful news websites ive ever used and I am serious. What's interesting is that they use a templated website (you can tell by their URLs) because i see the same pattern with other newspapers, not a big deal, but the other papers are designed much better and you can actually find news sections with updated content. The only thing i see on the D&C website with any regularly changing content is: Crime, Vehicular accidents (usually involving loss of life), and sports scores.