The May 9, 2008, issue of the Insider named five Rochester women "MILF," Moms I'd Like to F***. Photo by Matt DeTurck.
Happy belated Mother's Day from Gannett, which chose to celebrate mothers everywhere by proclaiming five lucky Rochester women MILF - Moms I'd Like to F***.
The story in the May 9 Insider - a D&C tabloid aimed at the young audience - is a short, fluffy Q&A with each woman. The questions are insipid, but fine - "Who's the better dancer, you or your son?"
But then there's that cover.
A babe in a white tank smiles blandly for the camera, alongside the headline "got milf?" Putting aside the puzzling construction -- is the writer asking me if I've got a mom he'd like to f***? Not on your best day, sir. Big Rose would eat you alive.
The headline is a play on the "got milk?" ad campaign, of course. More evidence is the slight white substance covering the model's upper lip. (Although, given the headline, we wonder if the substance is something a little less... well, digestible than milk. Shaving cream? Nair? Guess again.)
The five featured women are pictured with their very photogenic children, who, we're sure, will be so proud one day to tell classmates that, in addition to making the best chocolate-chip pancakes on the block, their mother was also crowned a Top 5 f*** by the Insider.
This from the company whose daily editorial page frequently rails against gangsta rap, video games, and the coarsening of US culture.
In a phone call last week, Insider Editor Mike Johansson wouldn't say the expression out loud. He got as far as "Mothers I'd Like to..." and then said he's not comfortable saying that last word.
"Although, for our target audience, it's a term they're quite familiar with," he said. Besides, he said he doesn't think the expression is used that way anymore.
Comments for "MEDIA: Guess they were out of flowers" (4)
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Margie said on May. 15, 2008 at 10:58am
Whoa, glad I didn't read that piece of sleaze. What I did read was the article about the southern couple who have umpteen kids, and the 40+ year old mom is pregnant again. They are quoted as saying they will have more as long as God is willing. Somebody please stop sprinkiling fairy dust on them! With everything going on in the economy, the environment, with food prices increasing, how can anyone be so ignorant?
Bob Mac said on May. 15, 2008 at 11:07am
What was this guy Troy thinking that wrote this article for insider?
Since when are 22 year olds MILFs? There just hot girls that have a kid.
He did a great diservice to all the true MILFs in our community.
Mothers in there 30s and 40s that look terrific like my wife and Amy in the article. The rest simply don't fit.
To Troy,
MILF is nothing new, we use to call it the "older women fantasy" when you checked out you buddie's or girlfriend's mom. Do a little research before you write an article callin a 25 year old that's been a mom less than a year a MILF.
No offense to the ladies, you all are atractive but only Amy is truely a MILF.
Michael said on May. 20, 2008 at 10:00am
I appreciated your "flowers" article. I'm an over 50 year old male and thought the Insider "got milf" title was disgusting. It's something that should be saved for porn sights, not openly viewed publications. I contacted their author and editor and got a "opinions vary" response from Troy. And I told editor Mike I didn't think the mothers would be pleased to be regarded in this manner. He responded that all the mothers knew what the concept meant. It's very unfortunate if this is so because I would think they would be the first to be upset. Even so, this was a poor example of journalism and another example of our evolving society, one that is now okay with a concept that was once disgraceful.
Ismael said on Jun. 03, 2008 at 12:08am
Have we stooped so low that this is the only way we can think of to "honor" women? I guess so. (Trying to stand up).
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