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October 21, 2009 at 2:14pm

FILM: Changes for High Falls festival

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There are big changes coming to the Rochester/High Falls International Film Festival. First: a new name. The festival will now be known as 360 | 365. Executive Director John Richardson says the new name represents the organization's growing year-round presence and appeal to all audiences.

When the festival began eight years ago, its focus was on women in the filmmaking industry. That will continue to be the focus of a portion of the festival, but organizers say that they also want to broaden the fest's reach.

"We are accessible and relevant to all audiences of all ages and interests - truly 360 degrees of film, 365 days a year," Richardson says.

The 360 | 365 film festival will continue to be held annually in May, but it will now also feature a year-round shorts contest and New Director Series.

More information can be found at www.film360365.com.

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gripgripes said on Oct. 21, 2009 at 7:16pm

High Falls seems to still be struggling to form some sort of clear identity. Every year they come out with some big change that is going to make it finally work. This seems like it is actually some sort of hostile takeover by the Board Chair, with a greatly diminished role for C. Wyler, the real creative force behind the organization.

Will this change really put Rochester on the Cinema Map? Doubtful. Very doubtful.

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