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March 10, 2010 at 9:20am

The Dems' tattered brand

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How do they do it?

How do Republicans manage to come up with a strong message to counter Democrats, repeat it a million times, and reshape the national conversation?

They may have done it again with health care.

In a piece for thedailybeast.com, James Othmer gets some of the country's top ad execs and creative types to come up with new slogans for Democrats.

Some of the results are painful and funny.

"Democrat Party. Yes we could have!" Jamie Barrett, Goodby Silverstein and Partners.

"The Democratic Party: Now We Got 'em Where They Want Us!" Steve Wax, Campfire.

"The Democratic Party. The Audacity to Start Over." Don Draper, Bastard Son.

"Democrats: Kicking our own ass." Jim Ferguson, former creative director, George Bush presidential campaign.

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