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URBAN JOURNAL: What's the payoff for our Ren Square investment?

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Ren Square officials are three to four months away from deciding whether to build the project, and still, after all these years, several big questions haven't been answered.

The biggest, of course, is how we'll pay for the complex. It'll cost $83 million to build the theater portion, and we're still $55 million short. In addition, consultants say the theater will run an operating deficit of over a million dollars a year.

Nearly all of the construction cost - perhaps all but $10 million - will be paid for with public money: federal, state, county. Ren Square officials are pitching that as a good investment in economic development. But the experience of other cities is mixed: some projects like this do pay off, in revenue generated by the theater and in new development nearby. Some don't.

What makes the difference? Whether the theater results in a substantial number of new performances in the region. It's not enough to simply move events from one venue to another.

The primary tenant of Ren Square will be the Rochester Broadway Theatre League, which now stages events at the Auditorium Theatre. Consultants project that the Ren Square theater will host about 30 more events a year than the Aud. But for the Rochester area, how many of those events are really additions?

For example: A consultants' report released last month suggested that a variety of local non-profit performance groups might use the Ren Square theater, including Rochester City Ballet and "opera." But the expanded Nazareth Arts Center will be home for RCB. And while Mercury Opera might decide to move its big performances from the Eastman Theatre to Ren Square, we can't count those events as "new" when we're looking for a regional return on millions of dollars of public investment.

Earlier this week, I asked Ren Square spokesperson Mike Power whether the consultants had fleshed out the number of truly new performances that the Ren Square theater would generate. He said they have not. Have they estimated the number of performances that would be left at the Auditorium Theatre once RBTL moves out? No.

We'd better not be spending all this money just to move chairs around. And keep this in mind: In this economy, every dollar spent on Ren Square is a dollar that might have gone to another, equally important organization: charitable donations, capital campaigns, endowments, ticket sales.

If we're going to build the theater, we need to know what we'll get for our investment. And who will suffer from the diversion of funds.

So far, I haven't seen clear answers. Maybe Ren Square board members will push for them when they meet next week.

Other unanswered questions: Critics continue to ask for information about traffic congestion and other problems associated with the bus station. We may get some answers in a few weeks. Spokesperson Mike Power says Ren Square officials may hold a public hearing on the environmental assessment in November.

And: It's assumed that the Rochester Broadway Theater League will operate the theater, but the Ren Square board hasn't decided who will own it. Among the possibilities, says Power: Monroe Community College, SUNY, the county, or "an authority of some kind."

The issue of ownership "is not a topic that has attracted a great deal of focus," Power said, given issues like funding. Granted. But just for the record: with authorities, the public gets less oversight.

Cheney with lipstick: I've been absolutely flabbergasted at the number of seemingly intelligent journalists who thought Sarah Palin did well in her debate against Joe Biden last week. "Did well" if you thought it was theater, I guess. Palin's understanding of issues is as thin as the cards that served as her CliffsNotes. Worse: she (or her script writers) think Dick Cheney has given us a model of what the vice presidency should be. Appalling? You betcha.

Comments for "URBAN JOURNAL: What's the payoff for our Ren Square investment?" (2)

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andrew stainton said on Oct. 10, 2008 at 11:40am

(additional comments under the Mark Aesch interview)

After 5 years of talk about a PAC, it was looking rather iffy, having not yet received its FIRST dollar of private funds. Now with the financial markets in turmoil, it seems safe to say that the PAC part of ren square is simply not in the cards.

Will we continue on, blindly pursuing a project that ALWAYS has more questions than answers? What good is building a giant bus palace that slows our bus system considerably and swamps our downtown with useless bus traffic? And why would we move MCC one block over to rebuild the downtown campus, leaving the sibleys building empty? How exactly would the rebuilt campus improve the student experience??

One curious aspect of this whole Ren square issue thing is the complete absence of leadership coming from city hall. Any question posed to city hall leaders returns the same passive answer "It's not our project". So the community has to sit by, year after year while some gorge themselves at the public trough (that $17 million had to go somewhere) while a key downtown block rots, MCC building funds are drained away by inflation, the bus system is starved for innovation and practical leadership etc etc.
Please ask the Mayor why our downtown would be better off submerged under a swirling swarm of buses, or what is good about losing so much tax base, or what is good about destroying some of the oldest buildings downtown that could be fully restored, or closing some of the last retail still surviiving, or why we would deliberately slow our bus system and make it more inefficient just when it is most critical to the future functioning of our community.

There is lots that could be done with the $100 million available for transit, and the $60 million available for MCC downtown campus. But city hall apparently prefers to cower behind whatever the political pressures are that keep this thing going. What is needed is leadership that protects Rochester's long term interests.

www.fixrensquare.org

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Doug MIdkiff said on Oct. 12, 2008 at 9:23am

Another good column, Mary Anna. I promised myself I would make no further comments on the unfortunate and completely unnecessary RenSquare project, which has been a rotten apple at the bottom of Rochester projects for years, masquerading as a tool to revitaalize downtown. Thank God for Andrew Stainton. Why arenm't they answering his questions? You will find no leadership from the City or County. From the beginning, the leadership and prime motivators have been Bill Nojay and Jack Doyle. In the early stages, Bill Johnson gave it lukewarm support. Nojay and, Doye, who were aided and abetted by Al D'Amato, are still "shadow" leaders, wilth former Bill Paxon staff member, Mark Asch, and Doyle puppet, Maggie Brooks, as spokespersons. What's in it for Doyle and Nojay? Follow the money to find out.

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