Back to Opinion

URBAN JOURNAL: Don't we care where RBTL goes?

Recommend Article
Total Recommendations (0)

Once Renaissance Square died, it took almost no time for suburban towns to start wooing the Rochester Broadway Theatre League and its theater. And while both RBTL board chair Arnie Rothschild and Rochester Mayor Bob Duffy say they want the theater group to stay in the city, RBTL could find some suburban locations very attractive. That would be good for the chosen suburb - and very bad for the city.

This assumes, of course, that RBTL will be able to raise the money to build a new theater - and that it can afford to operate it. While Rothschild insists that it can, he has plenty of skeptics, including city officials.

But set the skepticism aside for a minute. If RBTL creates a new theater, does it matter where it is? Yes, indeed.

One of the potential sites is the former Irondequoit Mall, now being planned as a retail-hotel-restaurant-apartment complex. It's right on Route 104, and it will have plenty of parking. And its on-site hotel and restaurant would both help and benefit from an RBTL theater. Developer Scott Congel, whose proposal I've thought seems pretty iffy, must be drooling at the prospect.

Then there's what may be the ideal suburban location: Tony Costello's proposed mixed-use development in Brighton. It's near I-590, and it's only a few miles from the Thruway. And for many theater-goers in Greater Rochester, it's more convenient than downtown.

As with every development plan in this no-growth region, RBTL's decision will affect much more than the theater. A hotel adjacent to a suburban RBTL theater could compete not only with downtown hotels but, for some conventions, with the Riverside Convention Center.

If an RBTL theater spurred the development of new restaurants nearby, they would compete with existing restaurants elsewhere in Monroe County - including in downtown Rochester.

A suburban RBTL might help an individual town, but the rest of us would lose. Most especially the city.

I continue to hope that RBTL will not only stay in the city but will stay at the Auditorium Theatre - a historic building whose future would certainly be threatened if RBTL left. In a conversation last week, Rothschild repeated his insistence that staying there would not only be expensive but well nigh impossible. The requirements are so big - kick out the back end of the theater, expand the lobby, create more bathrooms, add more seats - that the theater would have to go dark for two years, Rothschild said.

And that, he said, would put RBTL out of business.

Is it impossible for RBTL to stay at the Aud? City officials say they'll pay for an architectural and engineering study of the building. That would be a good start; we need to settle this question, and soon.

Bit by bit: Meanwhile, there is really good news about downtown development. Despite the economy and the region's flat population, housing is growing.

According to the Rochester Downtown Development Corporation, 3185 residential units are occupied or under construction downtown, with an estimated 4778 residents. The individual developments range from Corn Hill Landing, with 219 units, to the very small: two under-construction projects flanking the Little Theatre on East Avenue, one with two apartments, the other a single-family, owner-occupied unit.

Many of the projects are rescuing valuable old commercial buildings. And these are not wild, speculative developments. They're being snapped up quickly, says RDDC president Heidi Zimmer-Meyer.

Individually, these are not big projects like Renaissance Square. But their importance is hard to exaggerate. They put people on the streets. They generate activity, which boosts the perception of downtown as a vibrant, "cool" place to work, says Zimmer-Meyer - and that is already luring new office development.

And when the units under construction are completed, the downtown population will be almost 5000 - considered an important tipping point. "The general rule," says Zimmer-Meyer, "is that 5000 to 10,000, and retail gets interested."

Comments for "URBAN JOURNAL: Don't we care where RBTL goes?" (3)

City Newspaper is not responsible for the content of these comments. City Newspaper reserves the right to remove comments at their discretion.

User Photo

Louis Richards said on Aug. 21, 2009 at 9:45am

First, let's establish that the RBTL is a mere Booking Agency, similar to Charlie Cheapseats, which books travel reservations. There are only two differences between RBTL and Charlie Cheapseats: RBTL reserves seats for entertainment, Charlie Cheapseats reserves seats for vacations; and, of course, RBTL would like area taxpayers to build them a $100 million theater, whereas Charlie Cheapseats would never make such a preposterous demand.

It has been stated that RBTL makes less than $3 profit on one ticket sale, therefore they would have to sell more than 33 million tickets to pay for their theater; and, that does not even include the cost of operating, maintaining and staffing a theater.

Viewed from another perspective, RBTL has been seeking donations to establish a building fund and has bragged that they have already raised $200,000; this was accomplished over a ten year period. A simple calculation suggests that, at the current rate, Arnie Rothchild will need and additional 6,000 years to raise the $100 million necessary to fund the theater without which entertainment cannot survive in Rochester.

And all this just so a few folks can enjoy a Broadway Musical ... Preposterous!

I suggest that Mr. Rothchild and the RBTL get their money the Old Fashioned Way: EARN IT!

User Photo

rochester99 said on Aug. 21, 2009 at 4:17pm

There needs to be a “reality check” on the so called “housing boom” in downtown Rochester.
First one needs to look at the high level of public subsidy for the vast majority of these projects…well over $100,000/unit in one project (Mills @ High Falls). What you have is desperate builders/developers looking for work and finding a gold mine in housing with public subsidies. Just toss out the words 24-7 environment and vibrant and city hall will get all excited! Little risk for builder, heavily subsidized units for a select few apartment/condo residents…but a major drain on local public capital dollars. And what is the net result…about 60-80 new residential units/year spread over a wide area of downtown. And the retail that will chase these few units is a coffee shop, nail salon, a 7-11 convenience type store, a barber shop and dry cleaning store! This is not a vibrant downtown…it’s just another residential neighborhood. And realize that most of these housing projects were constructed during the “housing boom” …when cheap and risky mortgages were aplenty. Another reality check…those easy money days are forever gone!!!
The Renaissance of downtown Rochester will not occur with the establishment of another residential neighborhood ( we already have hundreds of these in our region); its building exciting, unique regional amenities/facilities/events that attract affluent tourists and suburban residents. If I live in Victor and want to do something exciting on Wednesday night…I not going to drive downtown to look at the new apartment buildings and the assortment of small retail like a coffee shop/barber shop or dry cleaning store!!! Heidi-Zimmermyer….please ….can we stop this “over the top” comments of the “housing boom” in downtown Rochester and how it will invigorate our city center!!!

User Photo

JJ Bowen said on Aug. 21, 2009 at 11:01pm

NYC is widely acclaimed as the most vital city on the planet. NYC is made of many small villages or neighborhoods that support housing,retail & businesses. Thta's the formula for 24 hr living. 50,000+ people already work in downtown Rochester,NY. Interesting neighborhoods have been growing: Grove place,Corn Hill,High Falls Village,etc. Successful cities all over the U.S. continue to use public subsidies/incentives/bribes to encourage private business investment in housing,jobs,amenities of all sorts. That's the WAY the real world we live in WORKS! Charlotte,NC does it! Boston,MA does it! If Rochester,NY doesn't do it, that private investment will go elsewhere, as it already has! You either compete with other places with the game that exists or YOU LOSE! Deal with reality!

Leave A Comment

(This will not be published)

(Optional)

Respond on Your Blog

If you have a City Account you can not only post comments, but you can also respond to articles in your own City Blog. It's just another way to make your voice heard.