See an interview with RBTL board chair Arnie Rothschild and producer John Nocciolino, who books Broadway touring shows into Rochester.
All of us - the public, elected officials, business leaders, arts organizations - have some serious thinking to do. The subject: the future home of the Rochester Broadway Theatre League. If RBTL is going to build a new theater, do you care whether it's in the city or the suburbs?
In the best of all worlds, RBTL would renovate its current home, the Auditorium Theatre. But that probably won't happen. Even Mayor Bob Duffy, who for a while was pressing RBTL to do just that, has backed off. A study by the Pike Company said it would cost somewhere between $50 million and $100 million to upgrade the Aud. RBTL officials estimate that a new theater will cost $40 million to $50 million.
Yes, RBTL has been presenting big shows at the Aud for years, but the building has numerous problems. In a City interview, RBTL board chair Arnie Rothschild and producer Al Nocciolino make their case for a new theater.
I love the Aud, and I've seen a lot of musicals there. But the problems with the Aud are real, and they're significant. Tiny wings. No bathrooms on the first floor. No elevator. Embarrassingly small, dingy dressing rooms. No air conditioning. Limited parking.
Money could fix some of those things, of course. But what can't be fixed, Rothschild says, is the number of seats. The Aud has 2400. Rothschild says RBTL needs 3000 to compete with other theaters in New York State. And that brings up two questions: Could you add more seats to the Aud? And why aren't 2400 enough?
Anyone who has been inside the theater knows that you can't add another, higher balcony. The last rows of the current balcony are dizzying enough. As Nocciolino puts it, add another one, and nobody will sit up there.
Why can't you kick out the sides and add 600 seats? Sight lines. You wouldn't have a decent view of the stage.
You could, of course, gut the place, expand the building, and start all over. But that would raise the cost - and destroy almost all of the Aud's interior beauty.
In the City interview, Rothschild and Nocciolino give their reasons for wanting 3000 seats. You may disagree with them. Or you may not care whether we get the big shows later (or not at all). And if RBTL can't raise enough money to build a new home, this will all be moot. RBTL won't stop staging Broadway shows; its leaders will simply settle for what they have and do what they can to make it work.
My hunch, though, is that RBTL will build a new theater. It won't be easy to raise enough money to do that, but interest by suburban developers has cast the issue in an entirely new light. Some developers are apparently willing to help substantially with the costs - for good reason. A big theater will make projects they're already planning much more lucrative. So it's entirely possible that a couple of years from now, people from all around the region won't drive into the city to see Broadway shows at the Auditorium Theatre; they'll drive to Brighton, Webster, Greece, or Irondequoit.
If RBTL builds at Midtown, though, it will need to raise a lot of money. And we may all be asked to chip in. So back to my question: If RBTL builds a new theater, do you care whether it's in the city or the suburbs?
Frankly, I think RBTL at Midtown could spur a bit more development in that area. More important: Downtown Rochester is showing encouraging signs of growth, but that growth is fragile. The Auditorium Theater is slightly too far from downtown's core to stimulate much, but it does draw thousands of people to the city for every show. Lose RBTL to the suburbs, and we lose a lot. We've already lost too much.




Comments for "URBAN JOURNAL: Do you care if RBTL goes to the suburbs?" (4)
City Newspaper is not responsible for the content of these comments. City Newspaper reserves the right to remove comments at their discretion.
mrbobf said on Nov. 24, 2009 at 8:37pm
Sorry, for a couple of million they can update some of the facilities at the Aud. This old theatre is a beautiful setting for shows. What the RBTL doesn't tell you... most Broadway theatres are also similar size or smaller than the Aud. The Eastman Theatre just reduced their seating, in part, to make the "experience" more enjoyable. We are very fortunate to have a quality theatre such as the Aud. I think it's a bit crazy to spend $50 million, $60 million or more to build a, new building when we have the perfectly sized, very hip, art deco Aud. If RBTL expects the taxpayers to pickup the tab for a new building, they should expect a great deal of resistance.
clint said on Nov. 25, 2009 at 5:33am
I thought the study said it would cost at least 50million to fix the theatre? What do you propose with "a couple of million?" I also think that the Eastman got downsized because fewer people go and the sound problems were too difficult to repair in the large theatre. I also think we should remeber the line in the song..."don't it always seem as though, you don't know what you got till it's gone"...if we stay with our lovely (admitted) theatre...we will not have broadway shows. Broadway theatres in NY are larger...and the shows stay there for a year or two...not a week like here!
mrbobf said on Nov. 30, 2009 at 8:34pm
For the record, here are several Boradway Theatres:
Majestic: Built 1927, seats 1607
Shubert: Built 1913, seats 1447
Neil Simon: Built 1927, seats 1428
Ambassador: Built 1921, seats 1080
Gershwin: Built 1972. seats 1933
August Wilson: Built 1925, seats 1261
Minskoff: Built 1973, seats 1261
Al Hirshfeld: Built 1924, seats 1422
The Rochester Auditorium Theatre: Built 1928, seats 2400
The Broadway theatres have no problem working with older spaces and significantly smaller seating capacities.
Perhaps Rochester should bring in a new promoter to put on the shows here.
I'd much rather attend a show at the classic art-deco Aud than some new building with drywall and drop ceilings.
I hope they don't expand the seating area at the Aud...it'll ruin the place..
and it will be too big...
You might as well have the shows in the War Memorial...
Spend the funds on the stage and facilities instead..
arnie rothschild said on Dec. 11, 2009 at 12:09pm
Mr.Bobf,
It is correct that Broadway Theatres in NYC have less capacity...they do not need more...the shows stay for months or years at a time. If we could get shows to stay for prolonged periods of time, we would not need more seats either. Instead, they are here Tuesday through Sunday with a total of 8 performances, so, like it or not, capacity is critical!
Leave A Comment
Respond on Your Blog
Create an Account
or
Login
If you have a City Account you can not only post comments, but you can also respond to articles in your own City Blog. It's just another way to make your voice heard.