Personally for me the line that encapsulates the complete thought behind this article is "One of solar's big selling points is payback." Let's start looking at solar beyond just the green tag and directly from the financial-economic perspective. That's how you get people's serious attention. The drop in costs allows us to be bullish on solar proclamation of cheaper than grid power.
Of course not to forget the underlying benefits for example solar power's impact on rural exodus discussed here http://www.sunipod.com/blog/solar-powers-impact-on-rural-exodus/
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