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The George Eastman House, which is fighting a Morgan Management development plan for 933 University Avenue, adjacent to the museum campus, has released an alternative proposal for the property.

GEH has plan for University Ave. 

Morgan Management's plan for 933 University Avenue includes a 102 apartment building (three and four stories tall), underground and surface parking, and a new building for Monroe Voiture.

An alternative plan for the property, proposed by the George Eastman House, calls for keeping and renovating the Monroe Voiture building and creating gardens, a sculpture area, and parking lot.

The George Eastman House, which is fighting a Morgan Management development plan for 933 University Avenue, adjacent to the museum campus, has released an alternative proposal for the property.

click to enlarge An alternative plan for the property, proposed by the George Eastman House, calls for keeping and renovating the Monroe Voiture building and creating gardens, a sculpture area, and parking lot. - PROVIDED PHOTO
  • PROVIDED PHOTO
  • An alternative plan for the property, proposed by the George Eastman House, calls for keeping and renovating the Monroe Voiture building and creating gardens, a sculpture area, and parking lot.
click to enlarge Morgan Management’s plan for 933 University Avenue includes a 102 apartment building (three and four stories tall), underground and surface parking, and a new building for Monroe Voiture. - PROVIDED PHOTO
  • PROVIDED PHOTO
  • Morgan Management’s plan for 933 University Avenue includes a 102 apartment building (three and four stories tall), underground and surface parking, and a new building for Monroe Voiture.

Morgan wants to build a 102-unit apartment building on property now owned by the Monroe Voiture veterans group. Morgan would construct a new building for the veterans, maintaining it and leasing it to them rent-free. That plan will be considered by the Rochester Preservation Board on May 8.

Eastman House director Bruce Barnes says the Morgan development plan is too large, is inappropriate for the East Avenue Preservation District, and would have a negative impact on the Eastman House campus. The Eastman House wants to preserve the existing Monroe Voiture building, renovating it and leasing it rent-free to the veterans. GEH would create a garden, sculpture area, and new Eastman House parking lot and driveway on the remainder of the property.

Eastman House officials initially said they might need the property for additional museum space. But Barnes says the museum now wants the property kept relatively undeveloped. New museum facilities would be built elsewhere in Rochester when needed.

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