Discover EM ̶ an exciting and unique alternative medicine created by Rochester acupuncturist Ethan Borg, M.A.OM., L.Ac. EM is quite possibly the easiest energy medicine ever invented. EM utilizes “energized words and phrases” that powerfully move energy at an intensity most people have never experienced before with energy medicine. EM employs an entirely unique intuitive diagnostic method and a thought or verbal method of sending treatments to patients over any distance great or small.