Relying on the strength of one single from a self-released album is one path to successfully garnering a major-label record deal, but it certainly isn't the easiest. Then again, most singles aren't as arresting as "Anna Sun" from Cincinnati quartet Walk the Moon, nor are most videos quite so eye grabbing as the track's accompanying viral visual aid. The success of the band's self-titled label debut has propelled it to major supporting gigs across the country, and now to its own headlining shows. Employing an ebullient pop-punk sound, the band's anthemic guitar riffs and sing-a-long choruses lend an attractive aura to shows, where the band members' practice of painting their faces has become a tradition. They happen to bring along enough to share with the crowd, too. Pacific Air also plays.
Walk the Moon plays Wednesday, January 23, 8 p.m. at Water Street Music Hall, 204 N. Water St. $18-$20. Waterstreetmusic.com.