ROC the Peace was started by Sirena Cotton in 2008 a year after her son 16-year old son, Christopher Jones, became the 52nd homicide victim in Rochester, when he was gunned down outside of his home. The Peace Fest honors all victims of violence in the Greater Rochester area. through remembrance, raising awareness, and educating violence prevention; collaborating with Rise Up Rochester for the past two years. Guest Speakers Mayor Lovely Warren and gospel artist Michael Burton.