Brad VanAuken 
Member since Jul 7, 2016

Recent Comments

Re: “Genesee River Bash

The event address is actually 1000 North River Street. And the website is or….

Posted by Brad VanAuken on 09/26/2017 at 5:23 AM

Re: “Art, ads, and the image we show to the world

Rachel, I have helped municipalities with their branding and all of them have had Commissioners of Cultural Affairs. It is odd that we don't given our community's rich cultural tapestry. Per capita, our cultural offerings are amazingly high. And, even in an absolute sense, they are. Yes, airports are primarily transportation hubs, but having said that, they are also the first exposures to municipalities for many travelers. What would we want to communicate about Rochester to the people who pass through our airport? What would encourage them to visit here again or even move here? In what ways should we communicate that Rochester is an interesting, sophisticated place?

2 likes, 4 dislikes
Posted by Brad VanAuken on 07/13/2016 at 2:29 PM

Re: “Art, ads, and the image we show to the world

I completely agree with Mary Anna's Urban Journal article about "Art, ads, and the image we show to the world." Having conducted brand research among Rochester residents, it is clear that "Small town feel, Big city culture" is a winning brand message. The first part refers to our short commutes, low housing costs, good schools, quaint villages and general friendliness. The second part is what really excites people. We offer a culture and arts scene that rivals that of much bigger cities but at significantly lower costs with much greater accessibility. It is a winning combination, especially for professional couples who enjoy the culture that accompanies urban life but who are tired of big city hassles. We should be showcasing our arts and culture at our airport. I travel the world and can attest to dozens of airports that better showcase these things on behalf of their cities. As a marketer and business owner, I understand the need for selling advertising space. But having said that, an important role of an airport is to showcase a municipality's strengths. And aesthetics and the arts do matter when people are considering places to live and work and even locate their businesses.

7 likes, 11 dislikes
Posted by Brad VanAuken on 07/07/2016 at 10:22 AM

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