Sunday Fun Day participants will check in at Rochester Brainery, located in Village Gate, and will receive a set of clues guiding them to 15 different businesses and landmarks scattered throughout NOTA and a map of NOTA supplied by the Neighborhood of the Arts Business Association. At each stop, participants will take a “NOTA selfie” of themselves with their map at the specified location. Then they will upload the picture to social media using the hashtag #BrainsAndBooks.