The Twilight media brand is a world-wide consumption phenomenon which predominantly speaks to female consumers who enter into fantastic and corporeal relationships with its market manifestations (books, films, merchandising, consumption communities). Twilight's brand narrative reifies the psychological and socio-cultural allure of the monstrous vampire and proffers its consumers a range of relational exposure ranging from 'Twihard' fandom to obsessive, addictive and transgressive behaviours. The consumer's relational exposure to this brand is the subject of this study, which explores the tensions that underpin female consumption of this powerful brand.