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Many of us feel far too strapped for time to make a big, positive impact on our community, but when we put our heads together, we can always find a way. ROC the Day, which takes place on Wednesday, December 11, is a 24-hour online event that invites all residents of the Greater Rochester nine-county region to give to the nonprofit of his or her choice. All of the money donated between 12 a.m. and 11:59 p.m. on Wednesday, December 12, will help local people and area nonprofit organizations. Many of the area's nonprofits are holding events and demonstrations, too, so search "Roc the Day" in our calendar at for specific events.

New this year: ROC the Day gift cards. Give your favorite people a gift card which they can re-gift to their favorite ROC the Day organization (they have until January 31 to re-gift). Visit for more information, or to donate. To give over the phone, call 1-800-242-0238.


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