'Emerging Popularity of Public Markets' Presenters: Diane Eggert, Executive Director of the Farmers Market Federation of New York, and Jackie Farrell, Manager, Westside Farmers Market. Hydorponic lettuces, navy bean pies, Finger Lakes wines, plant-based handmade soaps, art shows, concerts –- public markets are much more than fruits and vegetables. Take a look at the history and future of public markets as food sources and economic engines, and learn about a newcomer on the region’s public market scene, just steps from the walking bridge to the University of Rochester.