This is a past event.

UR Medicine Case Study: The Superbowl of Marketing and How and When to USe the Big Game 

When: Wed., Sept. 24, 7:30-9 a.m. 2014
Price: $20-$35
ama-rochester.org/test/urmedicine
Come listen to Karl Withers, Associate VP of Marketing, discuss the work behind the recent change in brand strategy for the University of Rochester Medical Center and what led to the Super Bowl advertising that introduced it to the market.

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